Job Responsibilities
<h3><strong>Key Responsibilities</strong></h3>

<ol>
<li>
<p><strong>Campaign Strategy &amp; Execution</strong></p>

<ul>
<li>Develop, implement, and manage digital marketing campaigns aligned with business goals.</li>
<li>Create content strategies for platforms like Google, Facebook, Instagram, LinkedIn, and YouTube.</li>
</ul>
</li>
<li>
<p><strong>Search Engine Optimization (SEO) &amp; Search Engine Marketing (SEM)</strong></p>

<ul>
<li>Optimize website content for search engines to improve organic visibility.</li>
<li>Manage pay-per-click (PPC) campaigns using platforms like Google Ads and Bing Ads.</li>
</ul>
</li>
<li>
<p><strong>Content Creation &amp; Management</strong></p>

<ul>
<li>Oversee or produce engaging content for blogs, social media, email newsletters, and ads.</li>
<li>Collaborate with designers and content creators to ensure consistency in tone and branding.</li>
</ul>
</li>
<li>
<p><strong>Social Media Management</strong></p>

<ul>
<li>Plan and manage social media strategies to grow audience engagement and drive traffic.</li>
<li>Monitor trends and optimize content for audience engagement.</li>
</ul>
</li>
<li>
<p><strong>Data Analysis &amp; Reporting</strong></p>

<ul>
<li>Track and analyze website traffic, campaign performance, and other marketing metrics.</li>
<li>Prepare regular reports with insights and recommendations for optimization.</li>
</ul>
</li>
<li>
<p><strong>Email Marketing</strong></p>

<ul>
<li>Create and execute email marketing campaigns, including newsletters and drip campaigns.</li>
<li>Optimize email content for engagement and conversion.</li>
</ul>
</li>
<li>
<p><strong>Marketing Tools &amp; Technology</strong></p>

<ul>
<li>Use tools like Google Analytics, CRM platforms (e.g., HubSpot), and marketing automation tools.</li>
<li>Stay updated on emerging trends, tools, and technologies in digital marketing.</li>
</ul>
</li>
<li>
<p><strong>Collaboration</strong></p>

<ul>
<li>Work with cross-functional teams, including sales, design, and development, to align campaigns.</li>
</ul>
</li>
</ol>

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<h3>&nbsp;</h3>

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Qualification & Skills
<h3><strong>Key Skills and Qualifications</strong></h3>

<ul>
<li>Strong understanding of <strong>SEO</strong>, <strong>SEM</strong>, and social media platforms.</li>
<li>Proficiency in tools like <strong>Google Ads</strong>, <strong>Google Analytics</strong>, and social media scheduling platforms.</li>
<li>Excellent communication, writing, and editing skills.</li>
<li>Analytical mindset and data-driven approach to decision-making.</li>
<li>Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.</li>
<li>Bachelor&#39;s degree in Marketing, Business, or a related field (preferred).</li>
<li>Certifications in digital marketing (e.g., Google, HubSpot, or Facebook) are advantageous.</li>
</ul>
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