Develop and Execute Digital Marketing Campaigns

• Design and implement marketing strategies across channels like social media, search engines, email, and websites.
• Monitor campaigns to ensure effectiveness and adjust as needed.

Content Creation and Management

• Create engaging content for blogs, social media posts, email newsletters, and advertisements.
• Manage content calendars and ensure alignment with brand guidelines.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content and structure to improve search engine rankings.
• Run pay-per-click (PPC) campaigns on platforms like Google Ads.

Social Media Management

• Manage company profiles on platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Create and schedule posts, monitor engagement, and analyze performance metrics.

Email Marketing

• Design and execute email campaigns using tools like Mailchimp or HubSpot.
• Track open rates, click-through rates, and conversions.

Analytics and Reporting

• Use tools like Google Analytics to track website traffic and campaign performance.
• Prepare regular reports summarizing KPIs and ROI.

Collaborate with Teams

• Work closely with graphic designers, content writers, and sales teams to align marketing initiatives with overall business goals.
• Coordinate with external agencies when outsourcing work.

Stay Updated on Trends

• Keep up with the latest trends in digital marketing and emerging technologies.