Responsibilities:

Strategic Planning: Develop, implement, and manage marketing strategies to drive business growth, including digital, traditional, and experiential marketing campaigns.
Market Research: Conduct market research to understand consumer behavior, market trends, and competitive landscape. Use this data to create targeted marketing strategies.
Campaign Management: Plan, execute, and monitor marketing campaigns across various channels (social media, email, print, etc.) to promote products or services.
Budget Management: Oversee the marketing budget, allocate resources efficiently, and track spending to ensure effective use of funds.
Brand Management: Maintain and enhance the company's brand identity through consistent messaging, visuals, and content across all marketing materials.
Team Collaboration: Work closely with other departments (sales, product development, etc.) to align marketing efforts with overall business objectives.
Content Creation: Develop and oversee content creation, including blog posts, social media updates, advertisements, and videos, ensuring they align with brand messaging.
Performance Analysis: Use analytics tools to measure and report on the performance of marketing campaigns.