A Marketing Professional is responsible for developing, implementing, and managing marketing campaigns to promote a company's products or services. Their role includes market research, brand awareness, lead generation, and customer engagement.
Key Responsibilities:
Market Research & Analysis:
Conduct research to identify target audiences and market trends.
Analyze consumer behavior and competitor strategies.
Marketing Strategy & Planning:
Develop and execute marketing plans and campaigns.
Collaborate with sales and product teams to align marketing strategies.
Advertising & Promotion:
Manage online and offline advertising efforts, including social media, email marketing, SEO, and PPC campaigns.
Create engaging content, including blogs, videos, and graphics.
Brand Management:
Ensure consistency in branding across all marketing materials.
Maintain brand reputation through PR and communication efforts.
Develop strategies to attract and retain customers.
Utilize CRM tools to track leads and measure campaign effectiveness.
Performance Monitoring & Reporting:
Analyze key performance indicators (KPIs) and marketing ROI.
Prepare reports to evaluate campaign success and suggest improvements.
Qualification &
Skills
1. Qualifications & Education:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2. Experience Requirements:
Mid-level: 3–5 years of experience in marketing roles, including campaign management.
3. Technical Skills:
Proficiency in digital marketing tools (Google Analytics, SEO, PPC, social media platforms).
Knowledge of content marketing, email marketing, and CRM software (HubSpot, Salesforce).
4. Soft Skills & Competencies:
Excellent communication and presentation skills.
Creativity and problem-solving ability.
Strong organizational and project management skills.
5. Physical & Other Requirements:
Ability to work in a fast-paced environment.
Willingness to travel for business meetings or events (if required).
